This project involved the design of a logo and visual identity for an artist creating a new initiative focused on discussions around art and the environment. The concept draws inspiration from two key elements: the heart, symbolizing love, care, and emotional connection, and organic forms, representing nature as a source of life, growth, and fluidity.

The visual language blends these themes through soft curves, natural shapes, and a gentle, earthy color palette. The aim was to reflect the dual focus of the initiative — artistic expression and ecological awareness — while maintaining a sense of warmth, sincerity, and openness. The result is a visual identity that feels both human and grounded, echoing the values at the core of the project.